I wonder if it would have sold better if they just called it the Taurus?quote]
From everyone's comments, this is a very good transportation appliance, and exactly nailed it's intended purpose. Mainly, it seems to me, Ford's marketing people always miss the mark, Mustang excepted, and royally screw up anything they touch. I go back to the Probe debacle, then the Thunderbird, said 500 Hundred, now the Edge-uhh.
The first ads for the 500, as I recall was a gentleman and very elegant woman driving serenely down a wet street with cars spinning/sliding at them from all directions, with the lady seemingly not noticing. My Barbara would have sh1t her pants!

Now the $30,000 Edge-uhh driving on the side of buildings by people who will never be able to afford them, except on the used market. Another home run, that just slips on the wrong side of the foul pole?