Exactly. Consider that the base price for a Flex here in Canada is $34,999 and there is a $2,500 delivery credit, you're looking at a start of $32,499 - and that's based on MSRP, so figure you can get at least another $500-750 off that and you're under $32K. That's a far cry from $51K. I haven't seen the article, but my guess it's a fully jammed AWD Limited - which is usually what Press Fleet vehicles are, in order for the Manufacturers to showcase the goodies available.