Ford is in the business of manufacturing and selling cars. That is their main concern. They created software to run their hardware. They also warrant that their hardware/software combination will work for a set duration.
I'm sure Ford is happy to share their software with companies like SCT and Diablo. It's in their best interest as it allows for greater value of their product in the consumers eyes. If you could modify Chevys but not Fords, then the Chevys would gain value relative to the Fords for any customer that even considers modding. Ford doesn't honor the warrantee if you change from their software, because they're warranteeing THEIR software to work with their hardware.. they don't warrantee your electric water pump either.
SCT is in the business of selling handheld tuners(or chips or laptop software) to modify Ford's software. The tune is what the customer wants, but SCT is in the business of selling you the means to get it. SCT doesn't care what tune you use for your car, as long as you're buying thier product to load it into your car. The pre-packaged tunes that they develop are really just a sales incentive to buy their brand vs another.
Tuners (the people, not the equiptment) are in the customer service business. They are selling a service (tweaking the software). The value of their service depends on how well the tweaks to the software work. Some things that affect that are experience and research. A less experienced tuner who has done no research will be able to command much lower prices than a more experienced tuner who has done better research. A tuner is selling you a service, their tweaking of your software and the piece of mind of knowing it's not going to hurt your car.
If you buy a tune from a tuner, then go ahead and copy it and sell (or give)it to someone else(who would otherwise have also bought it), you're stealing from the tuner. He's invested time and money into perfecting a tune for your car, and deserves a payment for it. You in effect are stealing his research and selling it as your own.
Bottom Line:
Ford doesn't care if you distribute a different tune, they're happy so long as they are selling cars.. anything that makes the car more attractive (and thus sells more cars) is fine by them.
SCT doesn't care if you distribute a different tune, they're happy so long as they are selling handhelds.. anthing that makes the handheld more attractive (and thus sells more handhelds) is fine by them.
Tuners care if you distribute THEIR tune for free. They've worked at tweaking the tune and developing a reputation ... if you give it away for free, then you're causing them to lose money.
Edit: I forgot to answer the original question.
TooManyFords said:
I've been reading the the different threads about "custom tunes" and "dyno tunes" and I have a simple question:
Who ownes the tune?
Before you make a quick reply, think about it. On one hand you can buy a "canned" tune from someone and pay $300 and plug a chip in or download it to your car with a Predator or XCal2. But do you own what you installed in your car?
On the other hand, you pay $300+ for a dyno session. Does the man who ran the dyno and dialed your car in or the person who paid for it to be done? When you're done with the dyno session and you have it stored in your Predator or XCal2, can you make every change in the world and put it on your Pro Racer or are you stuck with whatever the dyno operator put on your car?
What do you think and why?
The answer is.. you own the tune in your car. You can play with it all that you like.. in your car.
It's like buying a book from the bookstore, you can take the book home and cut it up into little pieces and re-arange the words however you like.
You can even take the book home and scan the contents into your computer if you like.
Heck, you can scan it in and print it back out again for your own amusement.
So far, everyone's happy.
What you can't do, is scan the book into the computer, and then post a link on the internet, so all of your friends can read it. It breaks copyright laws.